Reading List : Communities and Word of Mouth Marketing There was an email thread recently about communities and word-of-mouth marketing There were a few books listed, so I thought I would post them for future reference Word of Mouth Marketing: How Smart Companies Get People Talking The New Influencers: A Marketer’s Guide to the New Social Media Marketing to the Social Web: How Digital Customer Communities Build Your Business Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Creating Customer Evangelists Creating Passionate Users And just today, Seth Godin has something to say about this topic too Free ebooklet, free seats, live event Listening to the loud people Technorati Tags: Blogging, Word of Mouth, Seth Godin Additional resources Last updated on 2008-09-12