NYT: The Alpha Geeks Excerpt from New York Times Article: The Alpha Geeks https://www.nytimes.com/2008/05/23/opinion/23brooks.html ** In 1950, Dr. Seuss published a book called “If I Ran the Zoo.” It contained the sentence: “Iâll sail to Ka-Troo, and bring back an IT-KUTCH, a PREEP, and a PROO, a NERKLE, a NERD, and a SEERSUCKER, too!” According to the psychologist David Anderegg, thatâs believed to be the first printed use of the word “nerd” in modern English The next year, Newsweek noticed that nerd was being used in Detroit as a substitute for “square.” But, as Ander-egg writes in his book, “Nerds,” the term didnât really blossom onto mass consciousness until The Fonz used it in “Happy Days” in the mid- to late-1970s. And thus began what you might call the ascent of nerdism in modern America. At first, a nerd was a geek with better grades. The word described a high-school or college outcast who was persecuted by the jocks, preps, frat boys and sorority sisters. Nerds had their own heroes (Stan Lee of comic book fame), their own vocations (Dungeons & Dragons), their own religion (supplied by George Lucas and “Star Wars”) and their own skill sets (tech support). But even as “Revenge of the Nerds” was gracing the nationâs movie screens, a different version of nerd-dom was percolating through popular culture. Elvis Costello and The Talking Headsâs David Byrne popularized a cool geek style thatâs led to Moby, Weezer, Vampire Weekend and even self-styled “nerdcore” rock and geeksta rappers. MY COMMENT: To download the Times Reader, click here. Published with BlogMailr Comments Anonymous May 23, 2008 PingBack from http://www.travel-hilarity.com/airline_travel/?p=4735 Additional resources Last updated on 2008-05-24