NYT: How to Make Your Web Site Sing for You Excerpt from New York Times Article: How to Make Your Web Site Sing for You https://www.nytimes.com/2006/11/15/business/smallbusiness/15web.html THE idea that if you build it, they will come, might have worked for Kevin Costner in the movie “Field of Dreams,” but it certainly does not hold true for Web sites. To download the Times Reader, click here. Published with BlogMailr Additional resources Last updated on 2006-11-15